Learn SEO
SEO from zero to advanced.
Practical guides, frameworks, experiments and real-world examples. Written from implementation, not from other people's blog posts.
Start here if you're new to SEO or want the mental model straight.
- SEO Basics: How Search Engines Work and How to StartHow search engines crawl, render, index and rank, what intent really means, the three pillars of SEO, and what to do in your first 90 days.
- Keyword Research: A Practical GuideDemand versus intent, seed to expansion to clustering, the limits of volume and difficulty numbers, long-tail, keyword mapping and prioritisation.
- Content SEO: Strategy, Architecture and OptimisationContent strategy versus production, intent-led architecture, topic clusters, briefs, on-page optimisation, refresh and prune, E-E-A-T and measurement.
The systems behind sites that are crawlable, understandable and trusted.
- Technical SEO: The Complete GuideThe complete technical SEO guide: crawl, render, index, architecture, canonicals, Core Web Vitals, structured data, logs and migrations.
- Semantic SEO: Entities, Topics and MeaningFrom keywords to entities: how search engines model topics, entity salience, coverage versus density, structured data and links as meaning.
- Topical Authority: How to Build It (and How to Tell If You Have It)What topical authority really is, how to build it with topic maps and sequencing, and how to measure it honestly.
- Link Building and Authority: What Actually WorksHow links are evaluated, why most link building is link buying, earning links with assets and PR, and the underused internal linking lever.
- SEO Tools: What I Use Each Tool For (and What I Don't Trust)SEO tools by category: what each is for, where its data comes from, and which outputs to treat as estimates rather than facts.
Applying SEO to specific business models and markets.
- Local SEO: The Practical Guide for Indian BusinessesA practical guide to local SEO for Indian businesses: GBP, local pack, location pages, reviews, regional queries and conversions.
- Ecommerce SEO: Architecture, Templates and ScaleA systems guide to ecommerce SEO: category architecture, facets, product templates, variants, stock, structured data and platforms.
- SaaS SEO: Building Organic Growth for Software CompaniesA guide to SaaS SEO: funnel-mapped pages, bottom-of-funnel first, programmatic plays, docs, JS frameworks and signup measurement.
- International SEO: Targeting Countries and Languages CorrectlyHow to target countries and languages correctly: site structure, hreflang, localisation, currency, geo-redirects and per-market measurement.
Scale and the next shape of search.
- Programmatic SEO: How to Build Pages at Scale Without Building SpamWhen programmatic SEO is justified, how to source data, design templates, enforce thresholds, control indexing and avoid bloat.
- AI SEO and Generative Engine Optimisation (GEO)How AI search systems retrieve and cite content, what makes pages citable, AI crawler access, honest measurement, and hype versus fundamentals.
Go beyond guides
Frameworks
& experiments
Guides explain. Frameworks give you a method to run. Experiments show what happened when I tested it.
Technical SEO Audit Framework
Six-gate technical audit method (ACRISM) with an impact-by-effort prioritisation matrix and a run-it-yourself checklist.
Topical Authority Framework
The Territory Model: six moves from topic map to measurement for building topical authority, with depth tiers and a priority scoring table.
SEO Content Framework
The Content Loop: six stages from intent to refresh-or-prune, with four quality gates and a scoring table for what to update, merge or remove.
Internal Linking Framework
The Five Layers model for internal linking: per-template rules, anchor rules, depth targets, an audit method and automation guidance.
Testing Internal Linking at Scale
Do rule-based contextual links from hub pages lift crawl frequency and impressions for deep pages? A controlled test with a holdout group.
Do Orphan Pages Get Indexed? Sitemap-Only vs Linked Pages
Sitemap-only pages vs internally linked pages: which get indexed, how fast, and which stay indexed? A controlled test.
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