About
I'm Maharshi Kushwaha.
SEO consultant and strategist. I build SEO systems that compound: technical foundations, content architecture, programmatic page systems and visibility in AI search.
SEO Consultant · SEO Strategist · Technical SEO Practitioner
On this page
My story
I came to SEO the way many practitioners do: by trying to understand why some pages get found and others don't, and then not being able to stop asking the next question. [ORIGIN STORY — how Maharshi got into SEO, in his own words.]
What kept me in it was the systems side. A single page can be optimised by hand. A site with thousands of pages can only be improved through rules: how templates render, how pages link to each other, which URLs get indexed and which don't. That is where SEO stops being a checklist and starts compounding.
Most sites don't need more SEO advice. They need the advice they already have implemented.
Professional journey
2018 — Started in SEO
First client engagements in content optimization, local search, and topical authority, scaling blogs from 4k to 40k monthly visits and establishing lead generation engines for local services.
2019–2021 — Content Architecture & High-Scale Growth
Architected content and search systems across high-growth media, education, healthcare, and e-commerce websites: scaling traffic from 10k to 200k visits, launching zero-to-one e-commerce stores to 30–40 daily orders, and building topical hubs.
2022–2024 — Systems, Technical SEO & Lead Generation
Specialised in technical SEO cleanups, conversion-focused landing page systems, and internal linking frameworks for B2B services, real estate, and multi-location businesses; growing traffic from 8k to 45k visits and doubling qualified leads.
Now — Independent SEO consultant
Working with businesses across India, North America, and globally on technical SEO, content architecture, SaaS bottom-of-funnel systems, programmatic SEO, and visibility in AI search (AI Overviews, ChatGPT, Perplexity).
Areas of expertise
Technical SEO
Crawling, rendering, indexing, architecture, JavaScript SEO, Core Web Vitals and migrations. Read the guide.
Content architecture
Search intent, topical authority, clusters and briefs that make content work as a system. Read the guide.
Programmatic SEO
Page systems built around real demand and real data, with quality thresholds. Read the guide.
AI search / GEO
How retrieval and citation work in answer engines, and what that means for sites. Read the guide.
SEO automation
Scripts, rules and pipelines that remove repetitive work from audits, linking and monitoring.
SEO strategy
Turning opportunities into a sequenced roadmap tied to business outcomes. See the framework.
How I work
I start with data rather than opinions: crawl data, Search Console, logs, the live SERPs. I prioritise by impact and effort, and I care more about getting three important things shipped than writing up thirty. I work directly with developers and writers, and I measure against business outcomes: leads, signups, revenue.
- Diagnose
- Prioritise
- Implement
- Measure
- Compound
The full method is documented in the frameworks, and the claims I make are tested in the SEO Lab.
Current interests
- How AI Overviews and answer engines select and cite sources, and what that changes for content.
- Rule-based internal linking for large sites.
- Programmatic SEO that passes a real usefulness test.
- Automating the boring parts of technical SEO so the interesting parts get more time.
- Search behaviour in Indian languages and Hinglish.
Selected work & track record
Since 2018, I have worked with businesses across SaaS, e-commerce, healthcare, education, real estate, and local services. The case studies document full implementations in depth. Below is a summary of verified outcomes across 24 client engagements.
| Year | Client & Company | Industry | Verified Result |
|---|---|---|---|
| 2026 | Yogesh Pant Digiliance | SaaS & Labour Law Compliance | Ranked for competitive keywords ('new labour law codes', 'labour law compliance software'), generated 10+ high-ticket qualified leads/mo, and increased citations in AI-generated answers. |
| 2026 | Anil Sharma Sentiment Furniture Systems | Furniture E-commerce | Within 3 months, improved organic search visibility, achieved rankings in NCR, started generating organic orders, and appeared in AI-generated answers for furniture searches. |
| 2026 | Yogesh Tulani Saniiq | Pest Control (Canada) | Within 3 months, grew organic traffic by 3x and established visibility in AI-generated answers for Canadian pest control searches. |
| 2025 | Ankit Sharma SaaS Website | SaaS | Built SEO foundation from scratch; grew organic traffic from 2k to 18k monthly visits through technical SEO, content strategy, and search-intent optimization. |
| 2025 | Pooja Mehta Local Business | Local Services | Improved local SEO and location-based search visibility, increasing qualified organic enquiries from 15 to 70+ per month. |
| 2025 | Rohit Bansal E-commerce Website | E-commerce | Optimized category pages, product pages, internal linking, and technical SEO, increasing organic traffic from 7k to 31k monthly visits. |
| 2024 | Jitendra Kumar Local Broadband Company | Telecommunications / ISP | Built local SEO strategy from scratch, improving location-based visibility and growing qualified leads from 0 to 50+ per month. |
| 2024 | Rahul Verma Finance Niche Website | Finance & FinTech | Reworked topical structure, keyword mapping, content strategy, and internal linking, growing organic traffic from 8k to 45k monthly visits. |
| 2024 | Manish Gupta Local Service Business | Local Services | Improved Google Business Profile visibility, service-area pages, and local landing pages, increasing monthly organic enquiries from 12 to 55+. |
| 2023 | Sneha Gupta E-commerce Website | E-commerce | Optimized category/product pages, fixed technical SEO issues, and restructured organic search, delivering 3x growth in organic revenue. |
| 2023 | Arman Khan Education Website | Education | Developed topic-cluster strategy around high-intent education keywords, increasing organic traffic from 12k to 65k monthly visits. |
| 2022 | Rohan Malhotra Real Estate Website | Real Estate | Implemented location-based SEO, service pages, schema markup, and internal linking, increasing organic leads from 20 to 85+ per month. |
| 2022 | Priya Sharma Interior Design Website | Interior Design | Built location-focused landing pages and optimized service content, growing organic traffic from 3k to 19k monthly visits. |
| 2022 | Varun Mehta B2B Services Website | B2B Services | Improved technical SEO, keyword targeting, and conversion-focused landing pages, doubling qualified organic enquiries (>2x). |
| 2021 | Lily Singh E-commerce Website | E-commerce | Built organic search foundation from scratch and scaled website to 30 to 40 orders per day through SEO and content optimization. |
| 2021 | Dr. J. N. Tiwari Fouress Homeopathic Pharmacy College | Education & Healthcare | Ranked among top homeopathic colleges for Sonbhadra and nearby locations, generating a strong flow of qualified leads for student admissions. |
| 2021 | Neha Agarwal Healthcare Website | Healthcare | Built content architecture and optimized pages around search intent, growing monthly organic traffic from 3k to 28k. |
| 2020 | Karan Singh Travel Website | Travel & Hospitality | Recovered and expanded organic visibility, growing monthly traffic from 6k to 32k through technical SEO, content optimization, and internal linking. |
| 2020 | Deepak Sharma E-commerce Website | E-commerce | Improved technical SEO, category-page targeting, and product-page optimization, increasing organic traffic from 5k to 25k monthly visits. |
| 2019 | Nirav Soni Health Niche Website | Health & Wellness | Grew organic traffic from 500 to 10k monthly visits through content optimization, keyword targeting, and SEO improvements. |
| 2019 | Vicky Kapoor Entertainment Niche Website | Entertainment & Media | Scaled organic traffic from 10k to 200k monthly visits through content strategy, keyword optimization, internal linking, and SEO growth. |
| 2019 | Sameer Jain News & Media Website | News & Media | Improved site architecture, content discoverability, and keyword targeting, increasing organic traffic from 15k to 75k monthly visits. |
| 2018 | Amit Tiwari Technology Blog | Technology Publishing | Created topical authority strategy and optimized existing content, increasing organic traffic from 4k to 40k monthly visits. |
| 2018 | Rajeev Sharma Local Service Business | Local Services | Established SEO foundation, optimized service and location pages, and built a sustainable source of organic leads through local search. |
Publications & talks
[PUBLICATIONS — articles, guest posts, podcasts, talks or events. Add only verified items.]
Elsewhere
Email: [email protected] (Response — usually within 2 working days)
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